Case study · Client website
Lamon Brewster: Connecting a Boxing Legacy to Today’s Training Services
- Client
- Lamon Brewster, former heavyweight world champion offering boxing training
- My role
- End-to-end: content, design, development, integrations, hosting, and deployment
- Stack & integrations
- HTML, CSS, Tailwind CSS, JavaScript
Stripe and Calendly
01 / 06
The problem
Lamon needed a website that told his story, explained his training services, and let prospective clients book consultations and register and pay for lessons.
The site had to speak to several audiences at once: young people, adults, and boxers pursuing competition.
- Young people
- Adults
- Boxers pursuing competition
02 / 06
My responsibilities
I owned the project end to end — from gathering images and developing copy with Lamon, through design, development, and integration, to domain and hosting setup and deployment.
- Image gathering and copy development with the client
- Visual design and layout
- Front-end development
- Stripe and Calendly integration
- Domain and hosting setup
- Deployment
03 / 06
The key design revision
The initial design emphasized his championship career too heavily. Through continued conversations, Lamon clarified that the site also needed to showcase his current work as a trainer.
I revised the design and content to balance his boxing history with recent training imagery, clear service descriptions, and direct ways to take action.
04 / 06
Implementation decisions
For this project, custom code gave me control over the design and the level of customization Lamon needed.
Stripe handled lesson payments and Calendly handled consultation scheduling, covering the two actions prospective clients most needed to take.
The pricing section is where visitors compare group, 1:1, and boxer training and choose how to book.
05 / 06
Validation
Lamon reviewed the work, and five people from his team tested it before launch. The team performed additional testing and review after publication.
06 / 06
Delivered result
A launched website that presents Lamon’s story alongside his current training services, with clear paths to book a consultation and to register and pay for classes.