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Form Theory

WebsitesWeb applicationsIntegrations

Thoughtful design.Useful software.

I build polished websites, improve web applications, and connect the systems your business relies on.

Independent design and engineering by Shaquon Kelley.

formtheoryworks.com

What I work on

Services

Improve what exists.Build what’s next.

  • Application improvements

    Web Application Development & Improvements

    Make your application work better for the people who depend on it.

    Interfaces, backend logic, databases, authentication, and integrations.

    New applications can be developed in defined phases.

    For example

    • Fixing a frustrating signup or checkout flow
    • Adding a feature your users have requested
    • Connecting your application to another tool
  • Websites & Connected Web Experiences

    Give customers a clear path from discovering your business to taking action.

    New websites and redesigns.

    For example

    • Booking and consultation scheduling
    • Payments, registration, and ecommerce
    • Connections to the tools you already use
  • Business Systems & AI Implementation

    Reduce repetitive work and make better use of the systems you already have.

    AI is introduced only where it serves a clear purpose.

    We start with a defined process and outcome. Uncertain requirements can be explored through discovery or a bounded pilot.

    For example

    • Data integrations between existing systems
    • Internal tools for your team
    • Document-processing workflows and AI-assisted features

Selected work

Presentation and function, working together.

Client website · Lamon Brewster

Connecting a boxing legacy to today’s training services

A custom website for a former heavyweight world champion that tells his story, explains his current training services, and lets prospective clients book consultations and register and pay for lessons.

Lamon Brewster homepage hero: a dark ring photo behind the gold headline “Mind of a Champion” and a “Start your journey” button.
The homepage balances Lamon’s championship history with his current work as a trainer.
Training services section with a photo of mitt work above cards for Personal, Behavioral, and Fight For Life training.
Service descriptions help young people, adults, and competitive boxers find the right training.
Pricing section with three cards for Group Training, 1:1 Personal Training, and Boxer Training, each with booking buttons.
Group and personal training rates, with booking options and a consultation path for competitive boxers.
What it does
  • Visual storytelling
  • Service discovery
  • Consultation booking
  • Lesson registration & payment
Built with
HTML, CSS, Tailwind CSS, JavaScript, Stripe, Calendly

About

Work directly with the engineer building it.

Shaquon Kelley, Form Theory

I’m a full-stack software engineer. My background includes software engineering at Dropbox and Fiserv, alongside client projects and technical teaching.

When you work with me, you work with one person from requirements through design, implementation, testing, and handover. You know who is making decisions about your project, and you can ask them directly.

I use AI to accelerate development, and I keep engineering review and testing in the loop. It speeds up the work; it doesn’t replace judgment or verification. I’m continuing to deepen my experience with AI workflows and agents.

Across the stack

  • Frontend design & functionality
  • Backend, databases & authentication
  • Integrations & deployment
  • Figma wireframes & mockups

Process

A clearly defined path from problem to handover.

  1. Step 1: Discuss

    We talk through the problem, whether I’m a good fit, your timing, and your budget.

  2. Step 2: Define

    We agree on scope, deliverables, acceptance criteria, and review checkpoints. If important questions remain open, we start with discovery.

  3. Step 3: Build and review

    I develop in stages, and we review progress together along the way.

  4. Step 4: Test and hand over

    I verify the agreed workflows and provide the relevant documentation and ownership handover. Ongoing support is agreed separately.

Contact

Tell me what you want to improve.

Have an application that needs improvement, a website project, or a workflow you’d like to simplify? Describe what you want to accomplish and what’s getting in the way. We’ll start by assessing whether I’m a good fit.

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What are you trying to accomplish, and what’s getting in the way?

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